Brief Summary
This design is for an imaginary brand of battery operated vehicles called Tech motors. The designs include a logo, business card and letter head.
Since the company manufactures and sells battery powered vehicles, I used the color blue, which symbolizes technology.
Since people use these vehicles for recreation, I used the color orange, which symbolizes fun. I have used the colors of gray as the foreground to symbolize practicality, as some people use these types of vehicles as a cheaper means of transportation. I have used two types of fronts that has been downloaded from a webpage called front face. I have used Short Xurkit- regular for the word text to give a tech feel, and I have used the front Spy Agency- expanded for the word motors to give a feel of vehicles. I made the letter T appear to look like an iconic visual of a scooter to create visual appeal and give the targeted audience an idea of what the company is about or types of products the company deals with.
Since my targeted audience is of ages from 12 to 35, I used bright colors to create an appeal. In my business card and letter head I have created a pattern which consists of tires and there is a star like shape inside the pattern which symbolizes premium quality of the products.
Logo Design
Brand Stationary
